UNPREDICTABLE, IMPERFECT, FOREVER IN MOVEMENT

AW25 RUNWAY

This new era celebrates a rich cultural heritage while boldly stepping into a zeitgeist where social connection and true craftsmanship drive value. Rooted in authenticity, this Copenhagen streetwear staple is now ready to make its mark on the world.

“It will be a bridge between both generations,” he says. “We’re tapping into the current generation but it has this long history, which is quite unusual. It’s something that has gone through time and has gotten some authenticity by going through time.”

Vogue Scandinavia

Since back then

ALIS IS AN UNCONVENTIONAL FREE SPIRIT STATE-OF-MIND. THE ENERGY OF INDEPENDENCE EXPRESSED IN ART, MUSIC, AND CULTURAL DIVERSITY.

“Never give up on a wild child” Isa, 2025